Museum of Ice Cream Museum of Ice Cream Art?
 The San Francisco location is the Museum's flagship | |
| Established | 2016 |
|---|---|
| Type | Pop-up exhibition |
| Visitors | 500,000 (Nov 2017) |
| Manager | Maryellis Bunn (Founder) |
| Website | www |
Museum of Water ice Cream is a company that develops and operates interactive retail experiences, or "selfie museums", in the United states of america and Singapore. These exhibits, typically hosted in storefronts, are water ice-cream and processed-themed, with bright colors. The exhibits serve as backdrops for selfies, and the posts made by visitors to Instagram and other social media sites accept served to promote the company's offerings.
History [edit]
The company was founded past Maryellis Bunn and Manish Vora.[1] Its first location, a pop-up, opened in the Meatpacking District in 2016. Bunn and Vora initially self-funded the company. Bunn drew inspiration for the company from her perspective on American retail and traditional museums, which she has respectively referred to as a "dead industry" and "primitive".[1] Despite positioning themselves equally an alternative to more traditional institutions, the company does not produce "museums" as such;[2] [3] writers accept described the locations as "...[playgrounds] with no age [limits]" and every bit an "interactive multi-sensory exhibit".[4] Bunn has stated she regrets using the term "museum" and at present prefers the portmanteau "experiums" to describe the visitor's offerings.[5]
The success of the first popular-up and subsequent locations inspired the establishment of other experience-focused companies, such every bit the Museum of Pizza, Cado, and Rosé Mansion.[1] [iii] Target began selling pints of Museum of Water ice Cream ice cream in 2018.[6] Flavors included "Piñata" and "Sprinkle Pool". As of 2020, Target no longer sells Museum of Ice Cream products.[vii] The Museum of Water ice Foam also produced a makeup line for Sephora.[8]
The organization received criticism due to its "tone deaf" efforts to express solidarity with protestors after the murder of George Floyd.[7] A sign featuring the names of victims of police force brutality, including Trayvon Martin, Eric Garner, and Tamir Rice was placed outside the company'south SoHo location in vivid pink. Their names were preceded with the words "I scream for..." implicitly comparing the deceased to water ice cream. Additionally, Ahmaud Arbery's name was misspelled "Ahmed Aubrey".[ix] In the same Forbes commodity that reported on the "tone deaf" moves, founders Maryellis Bunn and Manish Vora received criticism for abuse directed at employees, difficult working weather condition, and restrictions placed upon retail employees.[7]
On seven Apr 2021, the Singapore Tourism Board appear that Museum of Ice Cream will be opening its showtime overseas location in Singapore's Dempsey commune in August 2021. A total of 14 sectional installations will be featured.[10] [xi] During the official launch on 12 April, details of the exhibits were revealed, including a "Dragon Playground", a jungle with bananas and the largest sprinkle pool of any MOIC. At that place volition likewise be ice-cream tasting every bit well.[12] [xiii] The Museum of Water ice Cream opened in Singapore on 19 August 2021.[14]
Locations [edit]
| Urban center | Dates | Location |
|---|---|---|
| Meatpacking District, Manhattan | July 2016 – September 2016 | 100 Gansevoort Street |
| Los Angeles | Apr 2017 – December 2017 | 2018 E. 7TH Pl. |
| San Francisco | September 2017 – July 2021[15] | 1 Grant Ave.[xvi] |
| Miami | December 2017 – May 2018 | 3400 Collins Ave. |
| SoHo, Manhattan | December 2019 – | 558 Broadway |
| Singapore | August 2021 – | Dempsey |
| Austin | August 2021 – | 11506 Century Oaks Terrace |
See as well [edit]
- Color Factory
- Dessert Museum
- Museum of Pizza
References [edit]
- ^ a b c Wiener, Anna (2 October 2017). "The Millennial Walt Disney". New York Magazine. Retrieved nine July 2020.
- ^ Guse, Clayton (seven June 2018). "Finish saying the Museum of Water ice Cream is cool". TimeOut. Retrieved 9 July 2020.
- ^ a b McCormick, Emily (15 August 2018). "What If the Museum of Ice Cream Is the Time to come of Retail?". Bloomberg Businessweek. Retrieved 9 July 2020.
- ^ Silman, Anna (21 February 2020). "Could Y'all Survive a Twenty-four hour period at the Museum of Water ice Cream With No Phone?". The Cut. Retrieved 9 July 2020.
- ^ Cao, Sissi (9 October 2019). "Everything You Recollect You Know About the Museum of Ice Cream Is Incorrect: Interview With CEO". Observer. Retrieved 16 July 2020.
- ^ Kelso, Alicia (xi June 2018). "Target scoops upwardly exclusive partnership with Museum of Water ice Cream". FoodDive. Retrieved 16 July 2020.
- ^ a b c Wilson, Alexandra; McGrath, Maggie (ii July 2020). "The Meltdown at the Museum of Ice Cream". Forbes . Retrieved 9 July 2020.
- ^ Roof, Katie (xiv Apr 2019). "Museum of Ice Cream Valued at $200 Million". The Wall Street Journal. Retrieved 16 July 2020.
- ^ Lakin, Max (22 June 2020). "When Luxury Stores Decorate Their Anarchism Barricades with Protest Fine art". The New York Times . Retrieved ix July 2020.
- ^ Tang, See Kit. "Museum of Ice Cream among 3 tourist attractions opening in Singapore". CNA . Retrieved 2021-04-07 .
{{cite web}}: CS1 maint: url-status (link) - ^ "The Museum of Ice Cream Opens Its Doors in Singapore!". Shout. 2021-04-07. Retrieved 2021-04-07 .
- ^ Lim, Jessie (12 April 2021). "Museum of Ice Cream to open in Dempsey in August". The Straits Times . Retrieved 18 June 2021.
- ^ Rohani, Siti (12 Apr 2021). "'Dragon Playground' and sprinkle puddle: What to expect at Singapore's Museum of Ice Cream". CNA Lifestyle . Retrieved xviii June 2021.
- ^ hermesauto (2021-08-19). "Instagram sensation Museum of Water ice Foam opens in S'pore with sprinkle pool, disco and more". The Straits Times . Retrieved 2021-08-24 .
- ^ "S.F. Museum of Ice Cream has permanently closed". bizjournals.com. 22 July 2021. Retrieved 19 March 2022.
- ^ "The Museum of Ice Cream extends SF stay and will debut two new installations". sfgate.com. two March 2018. Retrieved 25 April 2018.
External links [edit]
- Official website
Source: https://en.wikipedia.org/wiki/Museum_of_Ice_Cream
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